Margin vs. markup
Margin is profit divided by selling price. Markup is profit divided by cost. Retailers should know both before changing prices.
Free retail calculator
Free Retail Margin Calculator
Calculate gross margin, gross profit, and pricing impact before you update prices in your store.
Margin calculator guide
Use POS data
Compare calculated margin against real sales reports, discounts, returns, and inventory costs.
Protect profit
Small price or cost changes can materially affect gross profit when a product sells hundreds of times per month.